ASCND · The NIL Operating System
They Put In
The Same Work.
Nobody Built
Them The System.
The niche elite athlete competes just as hard, trains just as relentlessly, and builds just as loyal an audience. We built ASCND — the operating system that finally monetizes all of it — and turns their knowledge into an income stream that outlasts their career.
$7.1B
Creator Economy 2024
The Athlete We Built This For
Elite. Dedicated.
Completely Overlooked.
He wakes up at 5am for practice six days a week. He is ranked in the top 10 in the country. He trains with an Olympian. He is heading to a D1 program on a full scholarship. His Instagram engagement rate is 40% — four times higher than most professional influencers.
And when a brand looks at his profile, they do not have a system to find him. He does not have a system to find them. That gap is where this platform lives.
✗
An agent who knows NIL
Agents chase football and basketball. Nobody is calling the elite distance runner, the D1 tennis recruit, or the nationally ranked swimmer.
✗
A system that finds brands proactively
Brands that would sponsor them are not finding them because no system surfaces the match.
✗
Follow-up that actually happens
Most families send one email and never follow up. Most deals die there — not because the brand said no, but because nobody followed up.
✗
A platform actively building their creator value
Football players have media coaches and content directors. Niche athletes have their parents filming on an iPhone and hoping something lands.
✗
A system that turns their knowledge into income
Every session contains coaching intelligence worth thousands of dollars. Most of it disappears into memory after practice. No athlete has a tool that captures it and turns it into content and revenue automatically.
The reframe that changes everything
NIL Alone
Is Too Small
A Game.
The NIL market is $1.9B and dominated by football. The creator economy is $7.1B and accessible to every athlete with an engaged audience. We play both — simultaneously, automatically, and without the athlete doing extra work.
The Platform Insight
Two Revenue Streams.
Same Athlete.
Same Platform.
Athletic achievement unlocks 40 brands. An engaged creator audience unlocks 400. The platform builds both tracks simultaneously — and most management agencies only know one of them.
NIL Track
Athletic Achievement
Deal driver: performance and ranking
COROS, Maurten, Brooks, On Running
Recovery brands, sports nutrition
Local running stores, sports clinics
~40
Addressable brands
Creator Track
Engaged Audience
Deal driver: audience demographics
AG1, Thesis, Momentous, Eight Sleep
Fintech, food brands, lifestyle apparel
Any brand targeting disciplined 18–34s
~400
Addressable brands
Agency commission (industry standard)
20% of gross, forever
Monthly retainer charged on top
$800–3,000/mo additional
Contract structure
Exclusive. No exit.
Creator economy brand relationships
None — sports only
Attention given to niche athlete
Low — 80% on top clients
This platform cost
$49 to $147/month
Revenue share taken
Zero. 100% stays in the family.
"Management firms charge 20% of every dollar your athlete earns — forever, under an exclusive contract. Your distance runner is not their biggest client. This platform costs $49/month, takes nothing, and does things no management firm bothers to do for niche athletes."
Part One
Finding Deals
They'd Never
Find Alone.
Not organizing conversations that were already happening. Surfacing deals that do not exist yet — brands that would absolutely say yes but have never been approached.
The Deal Engine
Six Ways The Platform
Finds What Nobody Else Finds.
1
Hyper-Local Business Finder
Google Places + Claude AI surfaces the top local partnership opportunities within 25 miles — scored by audience fit, brand alignment, and deal likelihood. Every result includes why it fits, a suggested deal structure, and a pre-written outreach email ready to send.
RunHub Eugene would sponsor your athlete. They just do not know he exists.
2
Brand Pattern Matching Engine
The platform monitors NIL disclosure databases to map which brands are actively doing deals in which sports at which follower and ranking tiers. If COROS just signed a 5K runner with 1,800 followers — and your athlete has better numbers — COROS is not a cold call anymore.
Brands already spending in your niche who have not found your athlete yet.
3
Inbound Signal Monitoring
When a brand likes three posts in one week, follows the account, or comments on a race result — that is a buying signal most athletes never see. The platform monitors Instagram activity and surfaces it immediately with a pre-drafted DM response to send within 24 hours.
The brand was already interested. The platform tells you to call before the moment passes.
4
College Destination Targeting
Six months before the athlete's college start date, the platform automatically targets local businesses in the destination city. A runner committing to BYU gets a pipeline of Provo-area brand opportunities before setting foot on campus — with outreach drafted and ready.
The window between commitment and arrival is the most underused period in NIL.
5
NIL Marketplace Auto-Monitor
Opendorse, MOGL, and Dreamfield are scraped nightly. Every new opportunity scored against the full athlete profile. Top matches surface in the weekly digest. The family never checks six platforms manually.
Active brand deals looking for exactly your athlete, delivered every week.
6
Event-Triggered Pipeline Reactivation
Every PR set, race won, or ranking update triggers personalized update emails for every active brand conversation. Momentum never goes to waste. Every achievement becomes a reason for every brand to say yes.
The platform turns every race result into a sales event.
Most families approach NIL like a lottery. This platform approaches it like a sales operation — systematic prospecting, warm leads, and follow-up that never stops.
Part Two
Making Them
Worth More
Every Week.
Not just tracking metrics. Actively moving them. The platform builds creator value in real time — automatically, without the family doing anything extra.
The Value Engine
Six Ways The Platform
Increases What Brands Pay.
7
Audience Intelligence From Day One
Connected to Instagram's API, the platform pulls real demographic data during onboarding and translates it into a brand brief that goes into every outreach email automatically. Brands buy audiences. We tell them exactly what they are buying.
Brands buy audiences. We tell them exactly what they are buying.
8
Engagement Rate Protection
A 40% engagement rate is the athlete's most valuable asset. The platform tracks it weekly. When it drops, it tells you which posts underperformed and exactly what to post to correct it.
The metric brands care about most, protected with weekly precision.
9
Competitive Ranking System
Athletes see their percentile across five dimensions benchmarked against sport peers, demographic peers, and the full platform. A tier badge (Emerging to Elite) lives on their public page. Brands see it. Tiers recalculate weekly and go up and down. Stagnating means falling.
External social proof visible to every brand you are pitching.
10
Auto-Updating Live Media Kit
Every time a result is logged, a PR is set, or a deal closes — the media kit regenerates automatically. Always current. An outdated PDF signals an amateur. A live media kit at a custom domain signals a serious operation.
Brands make decisions based on recency. Yesterday's numbers close yesterday's deals.
11
Color-Coded Growth Trajectory
Every metric — followers, engagement, pipeline value, revenue — displays with a color-coded velocity indicator. Deep red means declining. Yellow means flat. Light green to gold means growing. Three concentric task completion rings (Apple Fitness style) track weekly outreach, content, and pipeline activity. The data proves the correlation: athletes who close all three rings consistently rank 2.8 tiers higher after 90 days.
Accountability made visual. Brands see momentum. Athletes see exactly what to fix.
12
Live Athlete Landing Page
Every athlete gets a professional website at their own domain that updates automatically. Current PRs, tier badge, trajectory indicators, race schedule, brand partnerships, and a dual inquiry form — NIL path and Creator path. When a brand gets the email, they type the URL and stop scrolling.
The difference between a brand replying and not replying is often this page.
After 90 days, the platform has not just helped close deals — it has built the athlete into a more valuable sponsorship asset than they were when they started. That compounding advantage is what no management firm offers.
Part Three
The Platform
Also Runs
Itself.
Patrick spends 5 hours a week. The platform works the other 163. Here is what happens without anyone touching it.
The Automation Layer
What Happens While
Everyone Is Asleep.
2:00 AM — Every Night
Marketplace Scrape — Both Tracks
Opendorse, MOGL, and Dreamfield scraped for new deal opportunities. Each scored against the full athlete profile. Top matches queued for the weekly digest.
3:00 AM — Every Night
Strava Training Sync
Every run pulled automatically — mileage, workout type, pace. The weekly content brief uses real training data. The coaching intelligence engine has raw material to work with.
8:00 AM — Every Morning
Follow-Up Sequences Fire
Patrick set a 7-day follow-up and forgot. The platform did not. A personalized follow-up sends from his real inbox. The brand gets a thoughtful message. Patrick did nothing.
When a PR Is Set
Pipeline Reactivation + Image Processing
Malachi logs 8:07. The platform generates personalized news-hook emails for every active brand conversation. Simultaneously, if a race photo is uploaded, background removal and motion glow processing runs automatically — processed image live on the athlete page within 60 seconds.
Every Sunday 6:00 PM
The Weekly Digest Arrives
Pipeline status, overdue follow-ups, new scored opportunities across both tracks, content reminder, ranking movement, ring completion summary — all emailed to Patrick without him opening the app.
The Ranking System
Not a Game.
A Mirror.
Athletes see exactly where they stand relative to peers competing for the same brand dollars. Rankings recalculate weekly. Tiers go up and down. The tier badge lives on their public page where every brand they pitch can see it.
EMERGING
Bottom 40%
Brands are discovering you.
0–40th
CONTENDER
40th–65th percentile
Brands are watching you.
40–65th
PROSPECT
65th–80th percentile
Brands are interested.
65–80th
SIGNED
80th–92nd percentile
Brands are competing for you.
80–92nd
ELITE
Top 8% overall
You set the standard. Brands come to you.
Top 8%
Five dimensions: audience size · growth velocity · engagement rate · brand deal activity · total revenue. Three cohorts: your sport · your demographic · all athletes. Recalculates every Sunday midnight. Stagnating means falling.
The Weekly Rings
Accountability
Made Visual.
Results Made Real.
Three concentric rings — inspired by Apple Fitness — track the weekly actions that drive ranking growth. Athletes set their own goals. The data shows the correlation. The athletes who close all three rings consistently rank 2.8 tiers higher after 90 days.
The Task Completion Engine
Three Rings.
One Week.
All The Proof You Need.
Each ring tracks a different category of action. Checking tasks closes the ring. All three closed means the week is complete. The platform tracks streaks, shows the platform-wide correlation, and proves to athletes — and to brands — that the ones doing the work are the ones growing.
Outreach Ring
3
EMAILS / WEEK
New outreach sent to brands in the pipeline or brand radar. Every email goes through the dual-track AI system.
Content Ring
3
POSTS / WEEK
Content posted to Instagram or TikTok. Logged in the platform. Feeds the Growth Ninja system with real performance data.
Pipeline Ring
2
FOLLOW-UPS / WEEK
Open conversations advanced. Stage updated. Auto follow-up sequences extended. Nothing goes cold.
The correlation the data shows
Athletes who close all three rings consistently for 90 days rank 2.8 tiers higher than athletes who complete under 50% of weekly tasks. This is not a theory. It is platform data. Every new athlete can see where they sit on the scatter plot the day they join.
The $97 Differentiator
Then The
Platform
Grows You.
Every other tier tracks and organizes. The Elite tier actively works to grow the following and engagement — using tactics most athletes will never learn on their own.
The Growth System
A Weekly Tactical Brief.
Specific. Data-Driven.
Impossible to Get Elsewhere.
Not generic social media tips. A personalized action plan built from the athlete's own data, platform-wide pattern data from thousands of athletes, and real-time algorithm signals. Tells them exactly what to post, when, why, and who to engage with — this week specifically.
1
Post Tuesday 7am — Training vulnerability video
Training vulnerability content is the top category driving saves and follows for male distance runners right now. Nobody in your ranking tier is doing this well. Start mid-sentence, no intro. Question-format caption drives comments.
Projected saves: 3–4x your baseline
2
Post Thursday 6:30pm — Training volume data carousel
Data visualization content is getting 3–4x normal saves in the endurance niche right now. Saves are the highest-value signal to both algorithms and brands.
Saves move you toward PROSPECT tier faster than any other format
3
Engagement window before Tuesday's post
Comment on 8 specific accounts before publishing. 15 minutes of strategic engagement increases initial reach by 23% on average across 1,200 athletes on the platform.
Accounts listed based on audience overlap analysis
!
Brand signal — Act this week
COROS followed 2 new track athletes this week. Pattern suggests active scout mode. Post your COROS content this week and send follow-up to your pipeline contact. Draft email generated.
Inbound signal detected — 24-hour action window
The New Feature
One Workout.
Four Assets.
Automatic.
Malachi's coach writes a training session. Malachi scans it, answers four questions on the way home from practice. The platform generates four complete assets — automatically, in his voice, using his actual coaching intelligence.
The Workout-to-Content Engine
Coaching Intelligence
Captured Before
It Disappears.
This is not a workout logger. Strava already does that. This is a coaching intelligence capture system. Malachi trains under an Olympian-coached system that 99% of distance runners will never access. Every session contains knowledge worth thousands of dollars. Most of it disappears into memory after practice. This tool captures it in two minutes on the way home.
The value is not "what he did." Anyone can post "I did 10x400m today." The value is his coaching intelligence — what his coach was trying to build, what actually happened, the one thing most athletes would completely miss, and what he would do differently to maximize it. That insider perspective is what his audience cannot get anywhere else. That is what they give their email for. That is what they pay $19/month for.
Input — 30 seconds
Scan the coach's workout card
Photo of handwritten card, pasted text from a team message, or voice description. Claude parses it into structured data and confirms before proceeding.
Four voice prompts — 2 minutes
Add the coaching intelligence
What was your coach trying to build? What actually happened? What would most athletes completely miss? What would you do differently? Four questions. Voice answers. Transcribed instantly. This is the part only Malachi can add.
Output 1 — Automatic
Lead magnet PDF blueprint
A fully formatted, branded PDF. Not just the workout — the insider knowledge embedded in it. The mistake on rep 7. The fix that made reps 8–10 the fastest. The one thing about rest intervals most runners get completely wrong. Athletes give their email for this.
Goes to email list opt-in page automatically
Output 2 — Automatic
TikTok / Reel video script
Hook, setup, payoff, CTA — all written in Malachi's voice. Not a workout log TikTok. A coaching insight TikTok. Those get 10x more saves. Three alternative hooks to test. Optimal posting time. Ready to film.
Added to Content Calendar with suggested date and time
Outputs 3 & 4 — Automatic
Email to his list + Training log
A coaching letter to his subscribers — not a workout summary, a real letter from someone who just learned something. Subject line options, full body in his voice, link to the free blueprint. Ready to send in one click. Plus the structured training session is logged to his history and feeds next week's Growth Ninja brief.
One input. Four assets. Two minutes of his time.
The Third Tier
You Have To
Earn
Creator Level.
Most athletes will never unlock this. That is the point. Creator Level is for athletes who have proven their audience is real, their operation is serious, and their platform can sell. It is the most powerful thing we build.
Creator Level — $147/month
Five Requirements.
No Exceptions.
No Shortcuts.
Creator Level unlocks when all five requirements are met simultaneously. Not just one. Not three out of five. All five. Because the athletes who meet all five are the ones whose audiences will actually buy what they create.
1
PROSPECT tier or above
65th percentile or higher on the composite ranking score. Their platform is working and the data shows it.
2
20%+ engagement rate sustained for 60 days
Not a one-week spike. Sustained. 20% over 60 days means the audience is real, engaged, and trusts the athlete.
3
Three closed brand deals originated through the platform
Not external relationships. Not brands they already knew. Three deals found, pitched, and closed using the platform. This proves they can sell. Selling their own product to their audience is easier than this — they have already proven they can do the harder thing.
4
Active on platform for 90+ days
Serious operators. Not impulse subscribers. 90 days of consistent use shows this is a real operation, not a trial.
5
8+ posts per month for 60 days
Content discipline. You cannot monetize an audience you are not feeding. If they cannot sustain 2 posts per week they are not ready to launch a product to that audience.
The unlock moment
"You have closed three brand deals through the platform. Your engagement has held above 20% for 60 days. Your audience trusts you enough to buy from the brands you recommend. They will trust you enough to buy from you. Creator Level is now available. This is where athletes become businesses."
What Creator Level Unlocks
Owned Infrastructure
Email list management
Full email list owned by the athlete. Opt-in landing page at their domain. AI-written welcome sequence. Sends via their domain. Open rate and click tracking.
Owned Infrastructure
Lead magnet generator
Claude generates a formatted PDF blueprint from their real training data and coaching insights. Quarterly. Athlete reviews and approves. Platform hosts and delivers.
Monetization
AI product generator
Full periodized training program — daily workouts, coaching notes, nutrition framework, mental performance protocols. Branded to the athlete. Sells for $29–79 one-time.
Monetization
Monthly membership delivery
Recurring revenue. Platform generates the monthly content brief, athlete records 4 short videos, platform packages and delivers. Stripe handles billing. Platform takes 0%.
Monetization
Live session booking
One-on-one coaching, group calls, clinics. Calendly-style booking built into the platform. Stripe payment at booking. Zoom link auto-generated. $75–150/hour.
Monetization
Digital downloads store
Race-day prep checklists, nutrition guides, recruiting guides, mental performance frameworks. $9–29 each. Impulse buys from email list. Generated by Claude, branded to athlete.
Intelligence
Audience revenue dashboard
List health, open rates, revenue attribution, subscriber segmentation. "Your audience is worth X to brands" — this number goes into every NIL pitch email automatically.
Career
Knowledge vault
Every lead magnet, training product, email sequence, and brand template created through the platform. Stored, owned, and portable. Survives after the athletic career ends.
"We do not just help you close brand deals. We help you build an audience you own, a product your audience pays for, and an income stream that survives after your athletic career ends. All of it runs automatically. You just have to show up and train."
A Feature Nobody Else Has
Commit to a School.
Your Entire Platform
Changes Color.
When an athlete enters their college commitment, the platform looks up the school in our database of 1,350+ D1, D2, D3, and NAIA programs and automatically recolors their entire dashboard and public athlete page in the school's official colors. That is the reward for earning a scholarship.
Team Color Theming
High School: Our Colors.
College Commitment:
Their Colors.
While the athlete is in high school the platform runs in our signature orange. The moment they enter their commitment, a celebration screen fires in their school's colors, the dashboard updates, and the public athlete page updates. The entire platform becomes theirs.
Pre-Commitment
Platform runs in signature orange. The look of an athlete building toward something.
Every NIL element, every badge, every button, every chart accent — our track orange. Professional and branded from day one.
Committed to BYU
Type "BYU" → platform finds the school → celebration overlay fires → everything updates instantly.
Dashboard in Royal Blue. Public page in Royal Blue. App icon on home screen in Royal Blue. School logo in sidebar. The platform looks like it was built specifically for a BYU Cougar.
The database
1,350+ schools across D1, D2, D3, and NAIA. Every school name variant searches correctly — BYU, Brigham Young, BYU Cougars, all match. School logo from Wikimedia Commons auto-inserted into the sidebar and public page. Athletes at schools not in the database pick their own colors manually. The celebration screen gets screenshotted and shared by every family. Every time. It is free marketing.
Pricing
Three Tiers.
A Clear Logic
To Every Jump.
One brand deal at $500/month covers 10 years of the Elite plan. The platform finds that deal. The platform closes it. The platform then makes the next deal worth more. And for the athletes who earn Creator Level, the platform builds a business that outlasts their sport.
Athlete — $49/month
$49
/month · Cancel anytime
"I am running a real operation with my own brand, my own domain, and real competition."
- Custom athlete domain and live landing page
- Unlimited deal pipeline — NIL and Creator tracks
- Unlimited AI email generation — outreach, follow-up, DM
- Full competitive ranking with tier badge on public page
- Color-coded trajectory indicators on all metrics
- Three weekly task completion rings
- Full local business finder with pre-written outreach
- Brand pattern matching engine
- Inbound signal monitoring
- Auto follow-up sequences
- College destination targeting
- Event-triggered pipeline reactivation
- Auto-updating media kit
- Strava and Instagram sync
- Team color theming on college commitment
- Automated photo processing (background removal, motion glow)
- Rotating hero images on athlete page
- Weekly content brief and digest email
Growth Machine
Elite — $97/month
$97
/month · Cancel anytime
"I want the platform to actively grow my following and engagement — not just manage what I already have."
- Everything in Athlete
- Weekly Growth Tactical Brief — specific, personalized, data-driven
- Optimal posting time detection — your specific audience windows
- Content gap intelligence — white space in your niche right now
- Save-bait content generation — weekly carousel concepts
- Collab athlete matching — cross-promotion via audience overlap
- Cross-platform waterfall alerts — TikTok to Reels timing
- PR spike automation — 3 posts auto-generated on every new PR
- Monthly audience analysis report
- Priority ranking score coaching
- Early access to new features
Earned — Not Purchased
Creator Level — $147/month
$147
/month · Unlocked by performance — not by payment
"My audience trusts me enough to buy from the brands I recommend. Now I am building something they pay for directly."
- Everything in Elite
- Owned email list management and delivery
- Lead magnet generator — AI-built PDF blueprints quarterly
- AI-written welcome sequence in athlete's voice
- AI training product generator ($29–79 one-time products)
- Monthly membership delivery system ($19/mo default)
- Live session booking with Stripe payment
- Digital downloads store
- Audience revenue dashboard with brand-pitch integration
- Knowledge vault — all created content, portable forever
- Platform takes 0% of all creator revenue
The Transformation
90 Days.
Everything Changes.
✗Ranked number 5 in the country with no brand deals
✓3 active partnerships across NIL and creator tracks. 2 more in negotiation. Pipeline value: $4,200.
✗Emailed a brand once and never followed up
✓No conversation goes cold. Auto follow-up runs whether Patrick opens his laptop or not.
✗40% engagement rate with no system to monetize it
✓Creator track open. 10x more brands available. Audience intelligence in every pitch. Email list at 620 subscribers.
✗Every post-practice coaching insight lost to memory
✓Every session captured as a lead magnet, a TikTok script, and an email to his list. 2 minutes of his time. Four assets generated.
✗Paying management 20% under an exclusive contract
✓$97/month. 100% of every deal stays in the family. No exclusive. No minimum. No agent calling back.
✗Heading to BYU with no NIL operation in place
✓12 Provo-area brand opportunities identified and outreach sent before boarding the plane. Dashboard already in BYU blue.
Market Expansion
Nine Sports.
Two Million Athletes.
Zero Existing Tools.
Track and Field / Cross Country
~60,000 elite HS athletes · NIL and Creator tracks both active
COROS · Maurten · Brooks · On Running · Roll Recovery · BPN · AG1 · Hyperice · Eight Sleep
Women's Basketball
Post-Caitlin Clark moment · Creator track especially strong · 200,000+ HS players
Nike · Lululemon · BodyArmor · American Eagle · Beauty brands · Sports nutrition
Tennis
UTR API integration · ~180,000 competitive HS players · affluent demographic
Wilson · Head · Babolat · Yonex · Lululemon · K-Swiss · AG1 · Thesis
Golf
GHIN API · ~160,000 HS players · highest per-capita spending of any sport demographic
Titleist · Callaway · TaylorMade · FootJoy · Malbon Golf · Swag Golf · AG1
Baseball
~500,000 HS players · strong recruiting culture · deep local sponsorship market
Rawlings · Louisville Slugger · Marucci · Nike · New Balance · Gatorade · BPN
Softball
~375,000 HS players · Creator track especially strong · rapidly growing NIL profile
Easton · DeMarini · Mizuno · Nike · Rawlings · Dick's Sporting Goods · Gatorade
Lacrosse
~225,000 HS players · fastest growing sport in the US · affluent, brand-receptive audience
STX · Maverik · StringKing · Nike · Under Armour · New Balance · AG1
Swimming
SwimCloud API · 400,000 club swimmers · highly engaged niche audience
Speedo · TYR · Arena · FINIS · Dolfin · USA Swimming programs
Volleyball
~450,000 HS players · strong TikTok natural fit · post-Olympics visibility surge
Mizuno · Asics · Nike · Molten · Wilson · Gatorade · AG1
The Bigger Picture
The Data
Is The
Real Asset.
At scale the platform accumulates something no NIL marketplace, talent agency, or brand tool has: longitudinal data connecting athletic performance, social growth, content strategy, coaching intelligence, and commercial outcomes across thousands of niche athletes. Nobody else has this. ASCND is building it.
The Market
Realistic Numbers.
Conservative Timeline.
2M+
Addressable Athletes
HS and college athletes across 9 niche sports with real NIL and creator potential and zero operational support today
0
Tools Built For Them
Every existing NIL platform targets revenue sports. This category is completely unserved by the market.
$10M+
ARR Ceiling (US)
At 5–10% paid conversion at $49–147 blended ARPU. International adds 1.5x on top.
4–6yr
Natural LTV
HS junior through college graduation. $2,400–8,800 LTV per athlete across all three tiers.
What you accumulate at 1,000 users
Longitudinal athlete development data — performance connected to social growth connected to content strategy connected to coaching intelligence connected to commercial deal outcomes at the individual athlete level. Structured. Nowhere else on the market. This is what strategic acquirers pay above-market multiples for.
Realistic acquirers
NIL marketplace platforms needing niche sport coverage (Opendorse, On3) · Sports data companies wanting athlete development data (Sportradar) · Talent agencies going digital needing infrastructure to scale (CAA, Wasserman) · Brand platforms wanting the athlete side of a two-sided marketplace
Exit window (year 4–5)
$5M–$10M ARR · Strategic acquirer at 5–8x = $25M–$80M transaction. Or keep running it — at $10M ARR with 85% gross margins this generates $6–7M net income annually.
Year 1: $10K MRR (~170 paying users) · Year 2: $155K MRR (~2,500 users) · Year 3: $650K MRR (~10,000 users). The Oregon coach relationships alone could generate 30–60 families in the next 60 days without spending a dollar on acquisition.
The First Deal
Is 90 Days Away.
ASCND is built. The infrastructure is live. The first athlete is in the pipeline. The next one could be yours.
christian [at] myascnd.com
myascnd.com · myascnd.app